What makes professional services firms truly iconic?
At their core, they trade in reputations — the real currency of exchange. Particularly influential are the key decision-makers of corporate clients whose collective judgment shapes a firm’s reputation.
Goldman Sachs — The Voice of the Market is the outcome of a multi-year study examining Goldman Sachs’ reputation among leaders of renowned global companies. The book draws on insights from in-depth interviews with 289 C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies.
The study evaluates Goldman Sachs’ performance across six reputation drivers: client-centricity, external engagement, competitiveness, leadership quality and talent, innovativeness, and business model excellence.
This evidence-based book, grounded in original research, offers revealing findings, practical operational insights and strategic guidance, and actionable recommendations.
Firms build images. Markets build reputations.
To be published in 2026.