Bank of America’s size matters, but BoA’s ‘shape’ matters more: reputation is undoubtedly the most powerful driver of growth for a bank. Introducing: Bank of America — Engineering Excellence in Banking. The report Bank of America — Engineering Excellence in Banking discloses BoA’s wholesale banking performance through the eyes of 4,039 Fortune Global 500 and Forbes Global 2000 decision-makers (C-level executives and senior managers). The goal of the study: to investigate BoA’s success in wholesale banking (i.e., commercial, corporate, and investment banking). Learning from real-world stories is crucial. C-level executives and senior managers rated Bank of America’s wholesale banking performance on the following key success factors: client-centricity, external engagement, competitive strength, the quality of the bank’s leadership and employees, innovativeness, and business model efficiency and effectiveness (e.g., BoA’s client responsiveness, its agility, resilience, and reliability as a business partner). Building a highly respected bank involves maximizing all six key success factors.
For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking, seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership. Ranked first in this extensive, multi-year study, Goldman Sachs received the most nominations, offering valuable insights for every leading bank, financial behemoth or boutique bank.