Industry leaders don’t meet expectations — they redefine them. Like Barclays in European wholesale banking. Barclays — Insights From The Top reveals what it takes to succeed in European wholesale banking.

Barclays’ key asset? Reputation. Although reputation is not listed on balance sheets, it plays a far greater role in determining a bank's success than a new product or service. Ultimately, reputation is alpha and omega — especially in wholesale banking.

An unparalleled group of C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies participated in a multi-year, one-of-a-kind study. They rated Barclays’ wholesale banking products and services on key success factors such as client-centricity, competitive strength, external engagement, innovativeness, and business model efficiency and effectiveness.

In wholesale banking, a bank answers to one ultimate authority: reputation. Barclays sets the benchmark for wholesale banking excellence in Europe.

COMING SOON [June 2025].