The groundbreaking research report Citi — The Key to Leadership in Banking presents the results of an in-depth study of the bank’s wholesale banking performance, conducted among 4,039 key decision-makers from Fortune Global 500 and Forbes Global 2000 companies.

How Citi handles the little things sets the tone for how it handles the big things. Citi — The Key to Leadership in Banking reveals the bank’s wholesale banking performance with regard to six critical issues: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness. A superior reputation is the most important single factor influencing Citi’s B2B performance. Performance and reputation are inseparable. It is the ultimate partnership.

REPORT FORMATS. To meet the needs of different audiences, this report is published in three versions: the ‘Data Only Edition’, the ‘Extended Edition’, and the 'Extended + Edition'.

• Data Only Edition. Focused on the most essential ('raw') quantitative findings, this 'core' edition presents key data, headline observations, key messages, and snapshot recommendations. It offers a streamlined overview for readers seeking access to the most straightforward results. The report is data-driven.

• Extended Edition. This advanced version builds on the Data Only Edition by adding deeper statistical analysis, practical interpretation of the results, and more granular, actionable recommendations. The report is data- and analysis-driven.

• Extended + Edition. This comprehensive (full-spectrum) version is designed for readers who also want a detailed understanding of the specific operational and strategic implications of the findings. The integrative edition is data-, analysis-, and insights-driven.

CITI — THE KEY TO LEADERSHIP IN BANKING | EXTENDED EDITION 2025 (number of pages: approx. 250).

COMING SOON.