The groundbreaking research report Citi — The Key to Leadership in Investment Banking presents the results of an in-depth study of the bank’s investment banking performance, conducted among a large group of key decision-makers from Fortune Global 500 and Forbes Global 2000 companies.

How Citi handles the little things sets the tone for how it handles the big things. Citi — The Key to Leadership in Investment Banking reveals the bank’s investment banking performance with regard to six critical management dimensions: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness. In the long run, a superior reputation is the most important single factor influencing Citi’s performance. Performance and reputation are inseparable. It is the ultimate partnership.

COMING SOON [December 2025].