Reputation is Commonwealth Bank’s middle name. It is a bonding promise, a powerful business glue. Reputation supports the image that the bank wants to convey. But reputations, favorable ones, must be durable and sustainable. That’s no easy feat.

Commonwealth Bank — The Secret of Competitiveness presents the results of a comprehensive, multi-year empirical study on the wholesale banking performance of Australia’s largest financial institution. A distinguished group of C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies evaluated Commonwealth Bank’s wholesale banking services across six key performance indicators: client focus, external engagement, competitiveness, leadership and employee quality, innovation, and business model efficiency and effectiveness. Commonwealth Bank — The Secret of Competitiveness unveils a layered, data-driven narrative, packed with operational and strategic insights and actionable lessons.

Reputation positions Commonwealth Bank for growth and enduring success. The best reputations become cultural icons cherished by clients and employees alike. Among the world’s most influential decision-makers, Commonwealth Bank’s reputation in Australia stands in a league of its own.

COMING SOON [September 2025].