Clients are looking for investment banks to facilitate their business decisions. Which investment banks should they trust? Which banks have first-class reputations? Reputation is a key strategic concept. It is what makes an entire bank cohesive, differentiated, and successful. Reputations are used internally as a beacon of a distinctive culture and externally as a competitive advantage. They shape investment banks.

Deutsche Bank — Investment Banking Defined By Results is the outcome of a multi-year empirical study on Deutsche’s investment banking reputation among C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. This report is based on extensive field research, where a large group of key decision-makers evaluated Deutsche Bank’s investment banking performance across six key dimensions: client focus, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness. This independently conducted study offers a unique, data-driven perspective on one of the most strategic topics in investment banking.

Reputation is a living asset. It must be nurtured, managed, and continuously reinforced to serve its host. If you want success in investment banking, start with reputation.

COMING SOON [December 2025].