In today's hypercompetitive world, the pace of change overwhelms even established financial institutions. But why do some Gulf banks like Emirates NBD prosper, while others fail to do so?

Emirates NBD — How to Win in Gulf Banking explains why Emirates NBD consistently and measurably outperforms most of its peers. This research report is based on the insights of over 3,000 C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. It uncovers the key factors behind Emirates NBD’s success, seen through the eyes of ‘the market’. The focus of the study is on wholesale banking. The report provides a rich collection of fresh insights, relevant findings, operational guidance, and strategic advice, offering a deep understanding of what drives one of the Gulf region’s leading banks.