Today’s banks face challenges unlike anything they have had to deal with even in recent memory. First Abu Dhabi Bank — Building Leadership in Gulf Banking highlights the success of a bank managing those challenges effectively. The report presents a detailed study of what it takes to lead a successful Gulf bank, based on insights from over 3,000 C-suite executives and senior managers from the world’s most admired Fortune Global 500 and Forbes Global 2000 companies.

First Abu Dhabi Bank (FAB) stands out for its reputation for excellence in serving business clients (the focus of the study is on wholesale banking). In the Gulf region, prestige is to strong financial performance as chicken is to egg. It is not always clear which begets which, but it is hard to have one without the other. Ultimately, reputation is what resides in the minds of business clients.