The key to a strong reputation lies in the minds of clients — especially in investment banking. But a reputation is only valuable if it can translate client sentiment into business success.

Greenhill — Principles for Competing in Investment Banking reveals Greenhill’s reputation among the world’s most influential business leaders: C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. This groundbreaking empirical study is the first of its kind. Research participants rated Greenhill on six key performance indicators: client focus, external engagement, competitiveness, leadership and employee quality, innovation, and business model efficiency and effectiveness.

Many investment banks probably wouldn’t ask their prospects for an opinion about their performance, but chances are they would be interested in knowing what it is. This in-depth research report provides them — specifically Greenhill — with the answer. Greenhill — Principles for Competing in Investment Banking will teach the reader how to anticipate what clients truly want, today and in the future, and how to deliver it to them ahead of the competition.

COMING SOON [December 2025].