The rise and fall of investment banks suggests how important it is for them to learn not only how to sustain competitiveness through strategic positioning but also how to preserve reputational capital. Ours is an era that celebrates prestige, prominence, and reputation.

Houlihan Lokey — The Catalyst for Deals examines how investment banks like Houlihan Lokey compete for the esteem of their most critical stakeholders: clients. This one-of-a-kind research report is based on the insights of a large group of C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. These influential decision-makers evaluated Houlihan Lokey’s performance in six key areas: client focus, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (for example, the firm’s responsiveness, agility, and reliability). Houlihan Lokey’s reputation hinges on how these decision-makers perceive its services.

At its core, investment banking is about reputation management. Ultimately, clients dance to the tune of the decisions of reputable banks.

COMING SOON [December 2025].