What drives success in wholesale banking (i.e., commercial, corporate, and investment banking)? HSBC — On Banking Excellence reveals the DNA of a successful wholesale bank. The findings of this multi-year study, exclusively focused on HSBC, are based on the experiences and perceptions of a large group (4,039) of C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. The research premise was to identify those practices most respected by the world’s elite business decision-makers. The study’s key focus areas are: HSBC’s client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (e.g., HSBC’s reliability as a business partner, its agility, client responsiveness, and resilience). In today’s business environment, the ability to build, maintain, and leverage ‘reputation equity’ defines success.

This research report presents the ‘Data Only Edition’ for HSBC — HSBC’s research results. For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking, seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ or ‘Extended + Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership. Ranked first in this extensive, multi-year study, Goldman Sachs received the most nominations, offering valuable insights for every leading bank — financial behemoth or boutique bank. While each bank faces unique challenges, the in-depth analysis of Goldman Sachs’ performance provides invaluable lessons applicable across the industry.