ICBC is a financial powerhouse. The Corporate Reputation Equity Audit (CREA) — a rigorous framework for assessing how banks are perceived by their business clients — confirms ICBC’s status as a globally renowned wholesale bank. This data-driven analysis, based on insights from C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, evaluates ICBC’s reputation across six dimensions: client focus, external engagement, competitiveness, leadership and employee quality, innovation, and business model efficiency and effectiveness.

Wholesale banking is an arena of relentless competition. Yet, the most respected banks sustain their reputations by fostering strong, lasting relationships — especially with their business clients. ICBC — Decoding Leadership in Banking explores ICBC’s wholesale banking performance through the eyes of the world’s key decision-makers. This groundbreaking report offers an in-depth look at the reputation of one of China’s most influential financial institutions.

COMING SOON [September 2025].