Reputation is the currency of success in wholesale banking (i.e., commercial, corporate, and investment banking). Few understand this better than Intesa Sanpaolo. The research report Intesa Sanpaolo — The Next Generation Bank explores the main challenges banks like Intesa Sanpaolo face in meeting their strategic ambitions. Based on the views of 4,039 C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, the research taps deep into the expertise of the world’s business elite. The aim of Intesa Sanpaolo — The Next Generation Bank is to provide the bank’s leadership (as well as its peers and business partners) with a primer on reputation management by measuring the bank’s wholesale banking performance in the following areas: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (e.g., Intesa Sanpaolo’s reliability as a business partner, its agility, client responsiveness, and resilience).

For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking, seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership. Ranked first in this extensive, multi-year study, Goldman Sachs received the most nominations, offering valuable insights for every leading bank, financial behemoth or boutique bank.