How does a financial powerhouse maintain its edge in investment banking? The ultimate example? J.P. Morgan.

J.P. Morgan — Investment Banking Excellence in Action unveils the bank’s investment banking performance through a unique, data-driven analysis, capturing insights, experiences, and perceptions from the world’s key decision-makers — C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. This comprehensive empirical study dissects the bank’s investment banking performance across six dimensions: client focus, external engagement, competitive position, leadership and workforce quality, innovativeness, and business model efficiency and effectiveness (e.g., J.P. Morgan’s client responsiveness, agility, and reliability). Key message: investment banks sell us status, they sell their reputations.

J.P. Morgan proves that true leadership isn’t about following trends — it’s about enduring excellence. Reputation ages well.

COMING SOON [December 2025].