Morgan Stanley — The Excellence Equation is more than just a research report. It is the outcome of a multi-year study on the bank’s wholesale banking performance. The research is based on insights from a distinguished group of 4,039 C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies. The study evaluates Morgan Stanley across six key dimensions: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (e.g., the bank’s reliability as a business partner, its client responsiveness, agility, and resilience).

This research report pinpoints the business processes that Morgan Stanley’s managers and staff can directly influence and enhance. The report’s success formula is a true north compass that works in any business environment.

This research report presents the ‘Data Only Edition’ for Morgan Stanley — Morgan Stanley’s research results. For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking (i.e., commercial, corporate, and investment banking), seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ or ‘Extended + Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership.

Ranked first in this extensive, multi-year study, Goldman Sachs received the most nominations, offering valuable insights for every leading bank — financial behemoth or boutique bank. While each bank faces unique challenges, the in-depth analysis of Goldman Sachs’ performance provides invaluable lessons applicable across the industry.

MORGAN STANLEY — THE EXCELLENCE EQUATION | DATA ONLY EDITION 2025 (number of pages: 171).