Size alone doesn’t define a bank’s reputation in wholesale banking (i.e., commercial, corporate, and investment banking). So, what does Nomura — Foundations for the Future reveals the wholesale banking reputation of one of Japan’s leading financial institutions. Based on extensive field research among 4,039 executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, this report offers an in-depth analysis of how Nomura is perceived in the industry. C-suite executives and senior managers evaluated Nomura’s wholesale banking performance across six dimensions: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (e.g., Nomura’s reliability as a business partner, its agility, client responsiveness, and resilience). In essence, banks like Nomura sell us status — they sell us their reputations.

For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking, seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership. As the top-rated firm in this extensive, multi-year study, Goldman Sachs received the most ‘best bank’ nominations, offering valuable insights for every leading bank, financial behemoth or boutique bank.