What does it take to join the elite of the world’s most admired banks in the Gulf region? QNB — Principles of Enduring Success in Gulf Banking unlocks the formula behind the success of a leading Gulf bank. Packed with unique data and insights, this in-depth report reveals how to effectively manage a bank in the Gulf region. The study draws on the perspectives of more than 3,000 C-level executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, focusing on QNB’s wholesale banking performance — its corporate, investment, and commercial (SME) banking activities.

QNB — Principles of Enduring Success in Gulf Banking highlights the bank’s performance with regard to six key success factors: QNB’s client-centricity, external stakeholder engagement, competitive strength, leadership and people quality, innovativeness, and business model efficiency and effectiveness (e.g., QNB’s agility, resilience, client responsiveness, and reliability). Understanding how QNB performs in each of these areas is crucial since every factor is essential to maintaining the bank’s reputation. Reputation serves as the bridge from QNB’s successful past to its promising future. COMING SOON.