Why are some wholesale banks — banks providing commercial, corporate and/or investment banking services — seen as the ‘peak of the pyramid’ while others receive only passing mention? UBS — The Cutting Edge of Capital offers a deep dive into UBS’s wholesale banking reputation. The detailed research report presents a wealth of statistics, ratings, analyses, and actionable recommendations. 4,039 C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies evaluated UBS’s wholesale banking performance across six dimensions: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (e.g., the bank’s reliability as a business partner, its agility, client responsiveness, and resilience). Ultimately, reputation functions as UBS’s ‘organizational totem pole’ around which strategy, behavior, actions, and communications are aligned.

For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking, seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership. As the top-rated firm in this extensive, multi-year study, Goldman Sachs received the most ‘best bank’ nominations, offering valuable insights for every leading bank, financial behemoth or boutique bank.