Reputation functions as an organizational totem pole around which strategy, behavior, actions, and communications are aligned. It communicates what the bank stands for. Banks compete against each other for status and visibility with clients. A strong reputation is a powerful, rent-producing asset.

UBS — The Cutting Edge of Capital offers a deep dive into the wholesale banking reputation of one of the world’s most influential financial institutions. The report presents a wealth of statistics, strategic insights, and actionable recommendations. A distinguished group of C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies evaluated UBS’s wholesale banking performance across six key dimensions: client focus, external engagement, competitiveness, leadership and employee quality, innovation, and business model efficiency and effectiveness.

The reputation of UBS for excellence in wholesale banking is a magnet for recruiting the best-of-the-best. It drives high levels of employee pride, client loyalty, and, therefore, long-term profitability. The reputation of UBS captures the essence of the bank’s collective personality, its character.

COMING SOON [June 2025].