How are some wholesale banks, like UBS, seen as the ‘peak of the pyramid’ while others receive only passing mention?

UBS — The Cutting Edge of Capital offers a deep dive into UBS’s wholesale banking reputation. The detailed report presents a wealth of statistics, ratings, analyses, and actionable recommendations. 4,039 C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies evaluated UBS’s wholesale banking performance across six key dimensions: client focus, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness.

Ultimately, reputation functions as UBS’s organizational totem pole around which strategy, behavior, actions, and communications are aligned. UBS’s reputation truly communicates what the bank stands for.

REPORT FORMATS. To meet the needs of different audiences, this report is published in two versions: the ‘Data Only Edition’ and the ‘Extended Edition’.

• Data Only Edition. Focused on the core quantitative findings (ratings), this edition presents key data, headline observations, key messages, and essential recommendations. It offers a streamlined overview for readers seeking access to the most important insights.

• Extended Edition. This comprehensive version builds on the Data Only Edition by adding deeper analysis, practical interpretation of the results, and more granular, actionable recommendations. It is designed for readers who also want a detailed understanding of the specific operational and strategic implications of the findings.

UBS — THE CUTTING EDGE OF CAPITAL | DATA ONLY EDITION 2025 (number of pages: approx. 200).

COMING SOON.