Getting to the top is hard. So is staying there. UniCredit — Winning Strategies That Work highlights the drivers of success behind one of Europe’s leading wholesale banks. The research report is based on an in-depth study assessing UniCredit’s reputation in wholesale banking (i.e., commercial, corporate, and investment banking). Using insights from 4,039 C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, the study evaluates UniCredit’s wholesale banking performance across six key success factors: client-centricity, external engagement, competitiveness, leadership and employee quality, innovativeness, and business model efficiency and effectiveness (e.g., the bank’s reliability as a business partner, its agility, client responsiveness, and resilience). Reputation is unquestionably UniCredit’s key asset.

For those seeking an even deeper understanding of the drivers behind excellence in wholesale banking, seen through the lens of clients, I strongly recommend reviewing the ‘Extended Edition’ of the Goldman Sachs report, Goldman Sachs — The Blueprint for Leadership. As the top-rated firm in this extensive, multi-year study, Goldman Sachs received the most ‘best bank’ nominations, offering valuable insights for every leading bank, financial behemoth or boutique bank.