Getting to the top is hard. So is staying there. UniCredit — Winning Strategies That Work highlights the drivers of success behind one of Europe’s leading wholesale banks.

The report is based on an in-depth study assessing UniCredit’s reputation in the wholesale banking market. Using insights from 4,039 C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, the study evaluates UniCredit’s wholesale banking performance across six key areas: client-centricity, external engagement, competitiveness, leadership and workforce quality, innovativeness, and business model efficiency and effectiveness (e.g., the bank’s client responsiveness, agility, and reliability).

Reputation is unquestionably UniCredit’s alpha and omega.

REPORT FORMATS. To meet the needs of different audiences, this report is published in two versions: the ‘Data Only Edition’ and the ‘Extended Edition’.

• Data Only Edition. Focused on the core quantitative findings (ratings), this edition presents key data, headline observations, key messages, and essential recommendations. It offers a streamlined overview for readers seeking access to the most important insights.

• Extended Edition. This comprehensive version builds on the Data Only Edition by adding deeper analysis, practical interpretation of the results, and more granular, actionable recommendations. It is designed for readers who also want a detailed understanding of the specific operational and strategic implications of the findings.

UNICREDIT — WINNING STRATEGIES THAT WORK | DATA ONLY EDITION 2025 (number of pages: approx. 200).

COMING SOON.