Getting to the top is hard. So is staying there. UniCredit — Winning Strategies That Work highlights the drivers of success behind one of Europe’s leading wholesale banks.

The report is based on an in-depth study assessing UniCredit’s reputation in the wholesale banking market. Using insights from 4,039 C-suite executives and senior managers from Fortune Global 500 and Forbes Global 2000 companies, the study evaluates UniCredit’s wholesale banking performance across six key areas: client-centricity, external engagement, competitiveness, leadership and workforce quality, innovativeness, and business model efficiency and effectiveness (e.g., the bank’s client responsiveness, agility, and reliability).

Reputation is unquestionably UniCredit’s alpha and omega.

REPORT FORMATS. To meet the needs of different audiences, this report is published in three versions: the ‘Data Only Edition’, the ‘Extended Edition’, and the 'Extended + Edition'.

• Data Only Edition. Focused on the most essential ('raw') quantitative findings, this 'core' edition presents key data, headline observations, key messages, and snapshot recommendations. It offers a streamlined overview for readers seeking access to the most straightforward results. The report is data-driven.

• Extended Edition. This advanced version builds on the Data Only Edition by adding deeper statistical analysis, practical interpretation of the results, and more granular, actionable recommendations. The report is data- and analysis-driven.

• Extended + Edition. This comprehensive (full-spectrum) version is designed for readers who also want a detailed understanding of the specific operational and strategic implications of the findings. The integrative edition is data-, analysis-, and insights-driven.

UNICREDIT — WINNING STRATEGIES THAT WORK | EXTENDED EDITION 2025 (number of pages: approx. 250).

COMING SOON.