Reputation is a bank’s most valuable asset — one that must be actively nurtured and preserved. Reputation is built on repetition — doing the right things right, over and over again. A common mistake is assuming that once a bank has a strong reputation, the hardest work has been accomplished. Yet, in today’s competitive business environment, managing a bank’s reputation is an ongoing challenge.

A new report delivers a comprehensive evaluation of Westpac’s wholesale banking performance: Westpac — Strategies for Success in Wholesale Banking. This in-depth study examines Westpac’s wholesale banking reputation among an elite group of decision-makers from Fortune Global 500 and Forbes Global 2000 companies, offering key insights into the bank’s strategic positioning and influence. Westpac’s performance was evaluated across six key dimensions: client focus, external engagement, competitiveness, leadership and employee quality, innovation, and business model efficiency and effectiveness. By aggregating insights from C-suite executives and senior managers, the study provides a rating of Westpac’s overall quality in wholesale banking.

The name of the wholesale banking game is not beating the competition, but meeting client needs and cultivating a strong reputation.

COMING SOON [September 2025].